Early Friday morning it looked like Sacha Baron Cohen had done it again with his new film Brüno. With post-midnight ticket sales in the neighborhood of $1.6 million some Hollywood insiders were predicting around $50 million for the opening weekend.
Well, $50 million didn't happen. Brüno finished the weekend with a respectable $30.4 million. But, $20 million is a pretty big gap... what caused such an erroneous projection? Well, TIME thinks Twitter is to blame.
Did Twitter cost Brüno millions? Tell us what you think.
"Brüno's box-office decline from Friday to Saturday indicates that the film's brand of outrage was not the sort to please most moviegoers — and that their tut-tutting got around fast. Brüno could be the first movie defeated by the Twitter effect."
With techsavvy moviegoers tweeting their opinions to literally millions of followers, the micro-blogging site can make or break a film in one day.
Days after the movie was released, Brüno is still a trending topic on Twitter. Users can't seem to stop tweeting about the film. Sure, some of the tweets are positive saying how funny the film is... while others are incredibly harsh and could have contributed to the Twitter effect that was mentioned above...
It's hard to say if Twitter cost Brüno millions at the box office. The film had already been under fire from The Gay & Lesbian Alliance Against Defamation (GLAAD) so it's unclear how much impact Twitter actually had.
But, in any case this is a new trend we're sure to keep an eye on.
About the Author:
Jeremy Muncy has been a part of the WebProNews team and the iEntry Network since 2003. Follow him on Twitter @jmuncy.
I have been covering Internet business and webmaster news for nearly 10 years now. If I have learned anything over the course of the past decade it is that you just never know what you can expect to see in Internet news every day. Most recent case in point, Twitter’s consideration for a Nobel Peace prize.
That's right. A Nobel Peace Prize. For Twitter. Mark Pfeifle at the Christian Science Monitor writes; "Without Twitter, the people of Iran would not have felt empowered and confident to stand up for freedom and democracy." As impressive as that sounds, I am left feeling a little suspect about the validity of the claim. Call me jaded, but I just really have a hard time thinking that proponents of democracy in the Middle East looked at Twitter and thought to themselves "Now's our chance!".
Don't get me wrong, I love Twitter. I use it all the time, but let's not get too carried away here folks. Does anybody really think Twitter is going to bring peace and democracy to the Middle East? Hey, I hope I'm wrong and it does, then it can move right on to ending hunger and curing cancer...
About the Author:
Mike has been covering ebusiness and the search industry for WebProNews since 2000.
Follow me on Twitter