REAL Internet Marketing Advice from REAL People

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Saturday, November 14, 2009

Free Internet Marketing Tip 233

Who Owns Your Content?
November 14, 2009
http://www.WebProNews.com
What would happen to your content if Twitter and Facebook shut down?
Chris Crum Staff Writer
How Important is Archiving the Real-Time Web?
Have you ever wondered what would happen to your content on third-party sites if those sites ceased to exist? You may own your content on them as it stands now, but what if they went away?

Would you be ok if your tweets or your status updates disappeared? Discuss here.
You may recall earlier this year when URL-shortening service Tr.im announced it was going to shut down and sparked a big discussion about what happens to all of these links if such a service just decides it doesn't want to exist anymore. It is an interesting discussion, and it ultimately led to Tr.im having a change of heart and deciding to remain functional.

Now, the Internet Archive has announced the launch of 301Works.org, a service, which archives shortened URLs. The organization sums up the need for such a service pretty well:

The use of shortened URLs has grown dramatically due to the popularity of Twitter and similar micro-streaming services where posts are limited to a small number of characters. Millions of shortened URLs are generated for users every day by a wide variety of companies.

But when a URL shortening service shuts down, the shortened URLs people put in their blogs, tweets, emails and web sites break. Unless users have kept a record of each shortened URL and where it was supposed to redirect to, it's not possible to fix them.

Over 20 URL shortening services have gotten involved with 301Works.org, and Bit.ly (Twitter's service of choice) has already begun donating archives.

"Short URL providers have in the space of eighteen months become a corner stone of the real time web - 301Works.org was conceived to provide redundancy so that users and services could resolve a URL mapping regardless of availability. The Internet Archive is a perfect host organization to run and manage this for all providers," said Bit.ly CEO John Borthwick. "The Internet Archive is honored to play this role to help make the Web more robust," added Brewster Kahle, founder and Digital Librarian of the Internet Archive.

The issue of archiving the web of course touches a much broader spectrum than that of URL-shorteners. 301Works should go a long way for maintaining shortened URLs, but what about Facebook updates? Tweets? What if Facebook or Twitter decided to shut down one day? According to Twitter's terms of service, you own your content, but Twitter does host it and they have control over it regardless of whether or not you own it. Jesse Stay talked about this with WebProNews in a recent interview.

The concept of Twitter or Facebook shutting down seems far-fetched, but the same thing probably could've been said about Geocities 12 years ago. Now Yahoo has shut it down. It's just something to think about. Given the speed of the real-time web, it seems that archiving could become a concept of growing importance.

Did you know that over 100 million people will be visiting online shopping malls over this upcoming holiday season? You can benefit from this in a big way!

Did you know that you can get your own online shopping mall absolutely free! --- and make money from it??

Within 2 minutes you can create your own UNIQUE online shopping mall centered around any subject matter you desire! Now the best part is, your online shopping mall will already be EXPERTLY optimized for the search engines... and it will already be professionally MONETIZED for YOU to start making maximum income from it!

Let me show you how:

After you create your OWN free unique online shopping mall from here:
http://www.freemalls.com
If people click on the left column links and purchase anything
... YOU MAKE MONEY
If people click on any of the banners throughout the site
... YOU MAKE MONEY
If people see the Marketplace section and ADD their site to all the online shopping malls in our network
... YOU MAKE MONEY
If people buy any INFORMATION products (automatically built around your chosen subject matter) in your shopping mall(s) by clicking on the "Store" link
... YOU MAKE MONEY
If people visit your shopping mall and then just click on any of the Google ads found at the top of the page
... YOU MAKE MONEY
If people visit the "Links" section of your site and click on any other custom website and product links
... YOU MAKE MONEY
All of these ways are already set up for you to make money PLUS there are a few additional ways for you to make money too!!!
With FREEMALLS.COM Do you realize what is available to you?
All YOU NEED to do are these THREE simple things:

1) Assign an "available" (<--- not used for any other web site) domain name to each of your shopping malls sites

2) Enter ns1.freemalls.com and ns2.freemalls.com into the DNS area of your registrar where you have your AVAILABLE domain registered. (Very IMPORTANT step or you won't make any money.)

3) LINK your newly working domain name for your freemalls site everywhere you can. Do this by LINKING it in web directories, placing links on any other websites you have, asking others to link to your freemalls domain site. Placing links in your newsletters and/or you can even have us link your site for you in Web Directories on the internet.

You can even link your site yourself in hundreds and even thousands of areas on the internet by using our QuickLink Pro link submission area or our web directory submission area:
http://www.majon.net/qlink.html

But whatever you do... Do these THREE things and YOU WILL PROSPER for the holiday season with this valuable tool that can earn you money day in and day out year round because these sites are getting to the top of the search engines when they are LINKED!!!
Happy Marketing,
Tom Harris
Majon International - http://www.majon.net
P.O. Box 880, Arroyo Grande, CA 93421
Phone: 805-528-2100

How SitePal Works – It's Easy, Fast and Versatile
With SitePal online editor, you can easily create your own speaking avatar just in minutes and publish it to your website to enhance website communication and business results.

1. Customize the character to your liking
2. Add audio through either voice recording or text-to-speech functionality
3. Publish it to your website through a simple copy and paste of an HTML code
www.sitepal.com

Webmaster Breaking News
WebProNews Alert
Fri, November 13, 2009 -- 2:06 PM ET
-- Site Speed May Become New Google Ranking Factor --
Read More and watch an exclusive WebProNews interview with Google's Matt Cutts:
For More News -- http://www.WebProNews.com

Get your spot right at the top immediately. This looks very interesting!
To Your Success,
Rune F
CEO MlmProNews

How You Use Social Media Can Kill Your Business
By Nicole Hernandez (c) 2009
- Grab the SiteProNews RSS Feed
Featured Video: Link Building Secrets

The social media movement has expanded the number of people we can reach and connect with on a personal level. The new relationships and connections we create with people all over the world can have a profound effect on our personal and business growth. We learn about cultures and nations that we were, perhaps, previously ignorant of. None of this is a new concept, but what may be is how quickly you can destroy your business by using social media incorrectly.
Transparency is a Utopian Concept

Not too long ago, Michael Fortin wrote an article titled Don't Be Transparent, Be Authentic Instead. That article is an important read for any social media wrangling business blogger and you can search for it online.

That article is the tip of the iceberg in the concept of 'transparency' being too Utopian to work within the jaded confines of our society. Of course, true transparency is ideal. Many things about a perfect world are. Unfortunately, as a group, most of the world isn't ready or willing to accept true transparency without penalty.
When Transparency Fails

Let me give you a couple of examples of transparency failure we've seen.

Failure 1: We had a copywriter who was posting on Twitter about the work he was doing. He made several posts within a few hours which were ugly complaints about a client and how 'stupid' he felt that client was. We obviously considered this unacceptable and immediately removed him from our list of subcontractors, but think about this: If he was hoping to use Twitter to get more client work - how many potential clients just read that and thought... "I'm not going to risk being badmouthed on here, I'll find someone else." Everybody gets frustrated, but what if the client he was working on read that? Put it this way, if you wouldn't say it to your client directly - don't post it either.

Failure 2: We had a designer who was a day late returning her design phase work. When we contacted her, she said she had a family emergency the night before and was unable to send in her work because she wasn't home. A quick check on Facebook showed that she was actually out at a party that night and posted multiple times while drunk talking about how much she was drinking and even hinting at wanting to bring a man she met there home with her. Obviously, we relieved her of the design work, handed it to another designer who caught up on the time schedule, and didn't again work with her. In this case, people are allowed to have a life, we understand that. But if you cannot get your work done and have to lie about why - it's a problem. If you do not have enough class to not post details about your 'wild nights' to everybody on your social networks -- that's also a problem.
How We Monitor Social Media Conversations

My business has been around for over a decade and is very focused on client satisfaction and excellent treatment of our web design clients. We have a network of hundreds of copywriters, designers, and coders who work with us on projects. However, even with screening of those experts when they come on board with us - you don't always know someone until you have observed them over a long period of time.
That's why we monitor what they say online.

How do we do that? Well first we get as many of their social profiles as we can. Usually, we ask for a list of them. We've also found that most people won't provide them all. We then Google search the usernames of the ones they have given us because most people use the same usernames over and over. We also monitor blogs, and check for listings of social networks on those.

We have a system set up to consolidate all their social media comments into one master feed. That master feed can then be browsed directly to see what they're up to, but that's a lot of things to read each day. What we do is take the master feed, run it through a filter that creates two sub-feeds based on certain things we think are important to monitor. The first sub-feed is created by running the master list through a keyword & synonym filter that pulls out words related to business - for instance, "client" "business" "work" etc... The second sub-feed has a filter that runs their posts through a check for foul language and words like "sex" "drugs" "drunk" etc... There are hundreds of words in each filter.
Seem a bit 'big brother'? It probably is - but reputation and client treatment is very important to us.

Here's the thing: If we can read it and you can lose work with us over it... how many POTENTIAL clients did you lose also?

7 Ways to Edit Yourself

We're not suggesting you stop having a life and stop making mistakes. You can post about those things and it simply makes you a more interesting person to read about. Just use common sense:
• If you wouldn't say it to a client or boss - don't say it where they can read it either.
• If you wouldn't say it to your grandmother - don't say it on your public posts.
• If you wouldn't say it to a police officer - don't post it on your social networks. For that matter, don't do it either.
• If you plan to lie to your boss - don't put the truth where they can see it.
• If you plan to go out and get drunk and know you have a tendency to post while drunk - give your phone to a friend to keep for you.
• Learn how to use privacy settings and understand how visible your posts are on different social networks.
• If you want a place to vent - create a completely different identity for yourself to do that. Name no names in your posts, and make no connection to your other profiles or email addresses.
Consider it all part of Internet Etiquette. Social networks are great to hear more personal things about someone and we encourage people to share a bit of themselves online (using normal cautions etc..). In the long run, full transparency is too Utopian for our modern world to handle well. We're still at a point in our societal growth that when someone seriously calls a client an idiot - they tend to get a bit upset about it.
About The Author
Nicole Hernandez is a web developer with a specialty in web standards and accessibility. She is the owner of Website Style and publishes technical articles on her blog called Beyond Caffeine.

Some New Bing Features Utilize Wolfram Alpha

Microsoft has announced the addition of a number of new features to its Bing search engine. The company says it has been examining the trends in search and in feedback, and is working to accommodate these. Microsoft is referring to trends like the demand for faster access to knowledge, offering different user interfaces for different kinds of results, and an increased focus on "getting things done" with search.

Bing is rolling out a new "task-focused" version of its home page. It looks relatively the same as before, but when you mouse over different categories, you will get more search options. For example, if you mouse over "Travel," you will get links like "find flights" and "find hotels," and you can conduct your search from there.

"There is also an interactive Instant Answer that allows you to enter your origin, destination, travel dates and…click…you are in Bing travel," says Bing Product Manager Henry Hall. "Within Bing travel you have fast access to flight purchase recommendations via the price predictor that tells you the least expensive times to fly. In addition to money, you’ll save time as well with Bing travel’s comprehensive flight listing results and links to top travel sites and airlines."
Bing is also enhancing local information for hundreds of cities looking for things like local attractions, points of interest, neighborhoods and other local information sources like newspaper web sites. Bing has developed enhanced city results, which include links to key information and high-resolution slide shows.

Bing is making it easier to find the preview feature. "We're doing a better job mining things like contact phone numbers and email addresses from web pages and displaying them clearly under a Contact banner, and generally cleaning up the interface to make it easier to decide if this a site you want to visit," says Hall. "Last, we're also integrating images in some preview results. We believe that all these features will allow for a faster decision about whether a site is right for your needs, which means less clicking on your browser’s back button."

Bing has also added a new Event Search feature, which gives users a summary of events for major cities, which can be filtered by things like performances, food & dining, fairs & festivals, music, etc.

Bing has also made it easy to share results for shopping searches on Facebook, a feature Hall deems ideal for passing on holiday gift ideas. There are also better results for health-related searches, including, conditions, medications, and hospitals. Each type of query will return more info and a more organized set of results.
About the Author:
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003.

Dear Jayde Member,
If you're site has a slew of content, then perhaps you're using a CMS. If so, then try SEO-CMS, which will assist you with your optimization needs.
This freeware will help your site get crawled by search engines and assist with keywords and link management.
Keep on Promoting,
Jayde Admin

PS: When being successful with SEO, so much of it depends on a person's ability to see changes in search engine algorithms. Because this is a hard practice to master, you might need help. Try using Sigoa. This freeware will read optimization problems, and implement evolutionary algorithms to your SEO.

When dealing with SEO, so much of your success is based upon your links.
Specifically, inbound links to your site. That's why it's vital to track all of the URLs on your site.

Use Broken URL Checker to crawl your site and find any broken links to fix immediately.

Tracking your website's performance is of vital importance, and there are a variety of ways to do so.

If you're a visual person, then try osSEO. This tool provides graphical statistics on how a website is performing over time.
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How can we guarantee top 10 rankings on Google and what's the catch?

Many people will tell you that it is not possible to guarantee top 10 rankings on Google. That is correct. No one can guarantee top 10 rankings except for Google's engineers. However, our tool IBP has a success rate of more than 98% and we will give you your money back if you belong to the very few people who don't get top 10 rankings on Google with IBP.
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